Slides from my MBA mini-lecture, 5 things you can do with your customers online, are here as promised. Offered as part of our USF MBA Kickoff week.
My advice for MBAs starting with social media? Try these simple tasks first:
- Set a google alert for a topic you care about (LISTENING)
- Comment on a corporate blog (CONVERSATION)
- Send a product evangelist email (EVANGELISM)
- Answer a question on an online forum (SELF-SUPPORT)
- Vote for a product idea online (CO-CREATION)
Corporate entrepreneurship is the idea that large corporations can overcome their “risk-averse cultures” that “stifle innovation” and learn how to “create, develop, and sustain innovative new businesses”.
I’ve prepared a new executive lecture session on the opportunities offered by new information technology for promoting corporate entrepreneurship, broken down into three categories:
- Collaboration through ’social computing’ - enabling people to find each other and not have to ‘reinvent the wheel’, let voices and ideas be heard, and allow people to describe and categorize knowledge in the way they find most useful.
- Analytics and business intelligence - finding ways to take advantage of the masses of data being collected by firms.
- ‘Mass collaboration’ with the outside world - linking to innovation capabilities outside of any one business.
But can mere technology make a difference? Conventional wisdom says that corporate culture and leadership ultimately determine whether businesses can become more innovative and entrepreneurial, and that technologies are just tools. I wonder. Maybe the technology itself, if it connects enough people together, can be the source of significant change. Let’s see what our visiting executives have to say.
The slides are available here. This session will be part of the USF Corporate Entrepreneurship Latin America program for the ADEN Business School of Argentina, rated as the top MBA program in Latin America by Latin Trade magazine. Thanks to my colleague Carlos Baradello for organizing the session.
J.P. Allen is an Associate Professor of Information Technology at the School of Business and Management, University of San Francisco. 