Slides from my mini-lecture, 5 things you can do with your customers online, are here as promised.  Originally offered as part of our MBA orientation, with a new version for our undergraduate welcome event in April, 2009.

My advice for students starting with social media?  Try these simple tasks first:

• Set a google alert for a topic you care about (LISTENING)
• Comment on a corporate blog (CONVERSATION)
• Send a product evangelist email (EVANGELISM)
• Answer a question on an online forum (SELF-SUPPORT)
• Vote for a product idea online (CO-CREATION)