What’s really new about the new generation of web sites and services?

Whether we call it Web 2.0, mass collaboration, online community, or social networking, I believe what’s really new is how large-scale knowledge sharing, and the services built on top of this knowledge, are allowing the web to deeply embed itself in normal, everyday life.

Research has shown how the boundaries between online and off, private and public, work and living are all being blurred by mobile phone use (see my review essay in The Information Society, January 2007, for more details). I argue that these boundaries are also blurring on the new web.

“Worklife is being affected by the ‘consumerization’ of IT, and everyday non-working activities are being subjected to analytic scrutiny normally reserved for the working world: detailed peer review, in-depth data collection and analysis, and rapid experimentation.”

The abstract for my presentation on “How the new web is embedding itself in everyday work and life“, to be delivered at the 2007 IFIP 9.1 post-ICIS workshop on Computers and Work is available online. Slides to come.